Link Baiting and Your SEO
Creating traffic to your website or blog by generating content that others want to share is a perfectly legitimate effort and frequently a dream come true for businesses trying to get attention. Use the tips below to consider possible ways you can incorporate link baiting into your pursuit of improved SEO.
Begin to develop a link baiting strategy for your content by considering content that you’ve received from others. Consider your favorite shared content that you couldn’t wait to send out to others. Write down in as detailed a form as possible what appealed to you about the content, how many others you wanted to share it with, as well as whether you can remember the source of the content that published the material to begin with.
Keep the content simple if you hope to use it for link baiting. Ease of understanding whether it’s something amusing or informative is critical for effective link baiting because people typically don’t want to annoy their friends with content that takes a while to sift through or understand.
Take time to research successful link baiting strategies that you may not have considered such as lists of the five top blah, blah, blah, or an entertaining video with a message about your company.
Try using your blog for link baiting by creating content you believe users would want to share with others. Pay careful attention to the title you choose for your blog article because it is important as both a means of getting reader attention and as a means of connecting your content to what readers believe they’ll be reading about and should effectively accomplish both purposes.
Don’t worry about the extra time you’ll have to spend in trying to improve SEO through link baiting because it can save you time elsewhere. For instance, good link baiting can replace an email marketing campaign in instances where readers spread the word for you rather than you having to spread the word to email subscribers.
Consider using social media, whether it’s a brief post on Facebook or a tweet to notify your audience about the content you hope will function as effective link baiting. While the impact of social media on SEO may be indirect, social media can be very effective in getting traffic to your website or blog which will increase your SEO rank.
Never use tactics that try to incorporate techniques that might be considered illegitimate in your link baiting. The basic idea is that users choose what content to share and share it, without any other participation or marketing from you besides what’s in that shared content that a user chooses to share. You will often hear terms like “natural” used to express the concept of real people sharing content with one another to describe link baiting.
Experimenting with link baiting efforts by trying to generate content that will get passed along by internet users is a legitimate way to try and improve SEO. Use the tips above if you’re considering link baiting as part of your SEO strategy.